I wonder what will be the future of shopping in year 2030. Many ideas crossed my mind, but after thinking through them, I can say for sure that no one way of shopping will rule.
Different industries will use different channnels, Branding (4Ps of Marketing), consumer behavior and lot of environment factors e.g. Network effects will come into the picture.
Few of the ideas which I believe will be more prevalent are :
1> Usage of Social network for shopping -
Different industries will use different channnels, Branding (4Ps of Marketing), consumer behavior and lot of environment factors e.g. Network effects will come into the picture.
Few of the ideas which I believe will be more prevalent are :
1> Usage of Social network for shopping -
- Companies will have their own page on social network and user will just order or select good and just click purchase, it will be delivered to the user taking information from social network mediums.
- Usage of Instant Messaging for ordering goods
- Request of Custom orders - E.g. sending a picture of purse design looking for
- Requesting and sending quotes in IM (Instant Messaging)
2> Usage of QR codes for mobile as well as personalized shopping
- User enters a store, scans QR code, application installed in his phone fetches information from website about the layout of store and other details and guide users for items placed in big shopping mall, which is in his wish list
- Shoppers know which user is inside the store, based on profile and past purchase trends
- User is greeted by his name when he enters. Yes this emotional quotient can't be measured but it adds a personalised touch.
- Analytics is used to push some offers and messages to his mobile either through SMS or App
3> Mobile Banking:- At Point of Sale, he just swipes his mobile phone to pay for his purchase (usage of NFC, EDY by Docomo, Google Wallet, etc) and just walk out with his purchase. Thus, avoid standing in any queue.
4>Usage of Avatars:- All users can just send their Avatars which is closer to their body size, skin color and other personal attributes or receive a product's avatar. Both the avatar is used to show to user how it looks together or even if it fits properly or not. So users are buying or trying goods/services just based on avatars rather than physically going to stores or trying out. One frequent usage could be you just send your avatar to tailors/boutique/designers and they will use that for all measurements and create a dress for you.
5> Business Intelligence : Usage of BI to see the buying behavior of consumer, say a person buys utensils on every dhanteras / diwali. Based on that, even without any user initiation the APP siting on mobile aggregate all the utensils quote and on that particular day provide you all the information ready even before you step out. Its like customized catalog for shopping even before you step out.
Its for sure that shopping behavior is going to change by 2030 with variety of shopping methods. One of the new ways which you can try out is eBayCheck. Surely one of the prevalent ways of future shopping, but whether it will be monopoly or oligopoly only time will tell
